Atlanta SEO consultant and local SEO strategist Chris J Everett has recently released a free eBook that was written about local search marketing and what small businesses need to do to optimize their strategy for success.
Online, December 28, 2012 (Newswire.com) - Chris J Everett, local SEO consultant and Principal of Captivate Search Marketing in Atlanta, GA, announces the release of his local SEO eBook: "7 Steps to a Successful Local SEO Campaign."
The eBook, which can be downloaded free of charge, was designed to offer local businesses actionable steps they can take to help them build a solid foundation to build their ongoing targeted local search optimization program.
"As the playing field for local search continues to evolve, businesses competing for customers in a local market need to be well educated on the important steps to take when optimizing their local SEO campaign," Everett said. "Local SEO isn't just optimizing your meta tags and on-site content anymore. It's a mixture of on-site and off-site optimization, social media marketing, building local citations, and developing relationships within your local market."
7 Steps for a Successful Local SEO Campaign explains the importance of starting with a well-optimized and attractive website that is built to be search engine friendly with a focus on driving conversions. The eBook also covers the value of building quality back links to the company's website and methods of doing so through developing off-site blogs and guest blogging.
Some of the other local seo strategy items covered in the eBook are building local citations by claiming and optimizing business listings on Google+, Yelp, Yahoo!, and Bing, gaining customer reviews on those listings, as well as joining local business directory sites to further the local credibility of the company for the local search results.
Lastly, the free local seo eBook highlights the impact that social media marketing can have for building brand visibility, as well as the direct impact it has on the local search results. Each of these takeaway points can be executed by each business in-house without the guidance of a professional SEO consultant.
Chris J Everett founded Captivate Search Marketing in 2009 (originally as Webvolution Designs, LLC) and has offered local seo consulting and local Internet marketing services to small businesses throughout Atlanta and the southeastern United States ever since.
Captivate Search Marketing offers a full range of local search engine marketing services including local organic SEO, local paid search management, local social media marketing consulting, Google+ optimization, email marketing and SEO friendly website design and development.
To find out more about Captivate Search Marketing, visit their website at http://www.captivateseo.com. To get your free copy of the local SEO eBook "7 Steps to a Successful Local SEO Campaign," visit: http://www.local-small-business-seo.com/local-seo-ebook.html.
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